10 Costly Search Engine Mistakes to Avoid

 

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Worldprofit

Traffic Max

Top 9 Reasons Why Your Emails May Not be Converting

 

1. Lack of Data Analysis

Email marketing and process automation systems include a wealth of analytical tools and statistics to help you analyze and assess the performance of your commercial and promotional emails. Thus, if you aren’t keeping a track of everything, you’re probably missing out on important information as to why your method is failing.

Make A/B testing and statistical analysis a frequent and regular component of your email marketing strategy, if you haven’t previously. By making such arrangements, you will be able to observe which things work and which don’t work at all. It will help you make more efficient and informed judgments ahead.

2. Boring copy

It’s possible that your business emails aren’t converting because they aren’t particularly attractive to your readers.

Day in and out, most people receive a large number of emails that are related to different aspects of their lives. As a result, to manage their overflowing inboxes, people prioritize what emails they want to interact with and what they want to ignore to avoid overwhelming themselves, which typically implies that perhaps the emails and newsletters that get clicked upon probably have more appealing copy than what you are currently using.

You just have a few seconds to captivate your readers, so ensure your material and text are up to the task. Mix it up by using photographs, movies, and other attention-grabbing elements in addition to text content.

3. Low-quality Content

A very common blunder made by digital marketers is using material that isn’t worth a dime. It is a pretty serious problem if the material you distribute isn’t compelling. Readers will lose interest at some point and opt out of your business mailing list or blog.

You should also never send emails riddled with spelling errors and grammatical faults. It is important to realize that such practice will destroy your chances of making a transaction.

By distributing bad content, you are indicating to your readers and prospective customers that you have a low-quality control system because your business doesn’t even bother to check a badly worded email before sending it out. And if that’s the case, how can people trust the goods or services you’re selling?

Before clicking the submit button, be certain that your content is top tier, high quality, and engaging. Similarly, you should double-check the content on your homepage. Is the reader of your email directed to your official site? If that’s the case, make sure the landing page is attention-grabbing. You don’t want to send prospective consumers fleeing into the hands of your competition.

4. Unclear CTA

Conversions aren’t frequently made by chance. You shouldn’t be shocked at results if you don’t incorporate a clear, forceful, and unambiguous CTA with well-placed contact options.

You must make sure that your prospective customers understand exactly what you require them to do when your emails reach them.

If you desire the recipient to read a recent blog article, join a webinar that you are hosting, or make a purchase, you must make be clear and present the actions you want them to take unambiguously. If you fail to communicate clearly through the CTA, you’re squandering engagement by failing to put it to good use.

5. Emails Lacking Value

Successful business emails all seem to have 1 common factor: they add some value to their receivers’ life.

Not everybody is as enthused about the same topics as you, and they aren’t interested in wasting their time on emails and letters that don’t have a benefit.

And, if you too are missing the whole point of providing value to your subscribers, they will be less likely to view your business emails.

Provide your readers with something valuable in exchange for their time, like a voucher, a free download, or early access to a newly launched product. You’ll see an increase in conversions right away, and also interest which will carry over into future marketing campaigns.

6. Badly Segmented Lists

Bulk emails should be avoided at all costs. Delivering the same information to your whole mailing list is the ultimate recipe for an email marketing disaster since it falls short of contemporary customer needs for customization. Not all information is relevant to all customers.

You must divide your mailing lists into clear segments, and you must do it appropriately when it comes to sending commercial emails. Most firms do this by segmenting their customer contacts into groups based on their position in the funnel, then sending tailored material to every group according to their tastes, preferences, inquiries, and problem areas.

7. Click Baiting

Have you heard of the term “click-baiting”? The term refers to generating material with the sole intention of capturing reader attention and enticing them to engage with your desired links to make money from advertisers.

Clickbait may come in a variety of formats, including email. It is not a good idea to rely on spectacular headlines or a provocative image to generate visitors to your website. People are growing smarter and better at recognizing clickbait-style stuff these days, and they won’t hesitate to remove you from their personal social media pages.

There’s a distinction between writing headlines that convert to something more valuable and exploiting a reader’s intrigue intentionally for gain.

8. Content Stuffing

“Content is king,” is a very popular saying in the marketing and content sector and is true to its meaning. But, it is only true when you are writing a long-read blog article. Not all content is suitable for all kinds of communication media. The wrong content in an email can have disastrous consequences.

Acknowledge that a substantial percentage of your users will read your emails and newsletters on a mobile device. As a result, cramming your mails with a lot of information, photographs, wacky graphics, and a lot of unnecessary design elements will only irritate readers while ruining their concentration, not to mention the increased amount of time it will take for them to download the email.

Keep your content short and sweet, with only one call to action or CTA. Don’t bombard your readers with too much content and sensory experiences in an attempt to accomplish many objectives in a single email.

9. Email Repetitions

Busyness or general laziness in marketing strategies results in some businesses distributing emails that have been sent to their audience many times. If your company does this, it will suffer a poor response.

Most importantly, the recipient will quickly recognize the emails as spam emails. In addition, if the email was ineffective the first time you sent it, it will most likely be ineffective again. Do your homework and deliver freshly crafted emails each time if you’re seeking to build your business.

Conclusion

Email is one of the most low-cost ways to reach out to potential consumers, but poor campaigns convey the idea that a company merely intends to steal resources and leave nothing in exchange. Effective email marketing campaigns prioritize client demands and provide practical solutions to common issues without overpromising. By avoiding the discussed mistakes, digital marketers can address their demographic significantly more successfully; even surpassing traditional radio and TV advertisements.

Worldprofit

E-Marketing Guide : Stop Obsessing over traffic

 

Posted on 7. Nov, 2021

Getting traffic is a long cycle and can take anywhere between 6 - 12 months to start getting significant traffic.

You need to go through a lot of trial and errors before you know what's actually working for you so that you can double down on the winning tactics.

What you should focus on:

1) Work on your offer:

If you have tons of traffic but nobody is buying from you, then you're not making any money and the traffic you generate becomes meaningless.

So instead, you need to work on your offer and find out what's converting really well for you first, and then you can focus on generate more traffic after that

2) Work on your lead generation strategies

There are many ways to generate leads such as Banner Ads, Email Ads, SEO, Social Media Ads...etc. These are all great ways to generate leads but you need to make sure your ads are seen by like-minded people so posting your ads to the right group/forum is very important to reliable leads.

3) Nurture your leads

After you receive a lead, you need to have follow up emails to see if they qualify, and then to pitch them and then close them. Don't ever think that after you get a lead they will just give you money right away. Spend more time with them and help them with what they need first, and the rest will come naturally.

4) Optimizing for Conversions

Always check your sales process like from a product page to checkout page, to upsell page...etc. You need to figure out where the drop off is and work on that. For example, if most people are leaving the product page, then maybe the image is not attractive, or maybe the description/review is not detailed enough, not enough testimonials..etc

Once you have mastered all of the above, and are getting way better conversion rate from your traffics, that's when you should start to increase the traffic to your site.

Worldprofit

5 Skills You Need To Learn For Your Online Home Based Business

 

An online home business allows you to be own boss and manage your business any way you want. But there are a number of skills you to master to help your results and make your business more profitable.

1. List Building.

List building is most likely the most important component to developing a sustainable online home business. This list building process is about obtaining email addresses of potential customers and putting them into a database. Generally, a prospective customer needs to see your message 7 times before they are inclined to make a decision to purchase from you. Email marketing provides a cost effective and proven tactic to communicate with your customers.

2. Respect And Reputation.

Customers like to deal with and buy from people that they respect. If you set out to sell anything to anybody in the quickest possible time, your work from home online business will not be around for long. If you would not send an email to personal friend, then don't send it to your list. In the same way, if you would not buy a product that you are trying to sell, don't expect the people on your list to buy it.

3. Product Choice.

You can sell products created by other people or you can sell products that you have created yourself. In either case, you need to make certain that what your marketing promises that the product will deliver, is really what is provided. It only takes one poor product to damage your reputation. Verify every product or service carefully before you promote it and stay away from products that promise outlandish results in return for little or no effort.

4. Providing Value.

Think of your online home business as 'telling' rather than 'selling'. If you are always trying to sell to your audience, they will start to tune out. But if you provide useful information, video tutorials, reviews, etc to your audience, they will come to see you as an authority in your niche. People who trust your opinions and knowledge will be more prepared to buy from you.

5. Automation and Outsourcing.

Often when starting an online home business your budget is limited and you try to do everything yourself. But at your business develops, you will need to invest in software that can do jobs for you automatically and look at tasks that you can outsource to others so that you can spend more time working tasks that generate profit. Software such as an email autoreponder is an absolute necessity for your email marketing. Another example could be that you're spending hours trying to create graphics, which you could easily outsource for a minimal cost on freelance websites like Elance and oDesk.

The Club Shop

Worldprofit Inc

How to Raise Your Rankings in Search Engines - Basic SEO

 

I don't know how many times I've been asked. "How do I get traffic to my website?"

To best discuss this topic I should break this down into categories.

1. Title Tags
The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn

World Profit

The Club Shop

HBNaturals

6 Little Used Online Marketing Strategies

 

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject?
Offer people free consulting or advice on that subject via
e-mail if in exchange they either link to your web site, run
your promotional ad in their e-zine or place your banner
ad on their web site for a set period of time.


2. Become A Publisher

Publish e-zines for other people for free. In return for your
work in designing, updating and gathering content you
request that your promotional ad be placed at the top of
each issue. Their duties will be to promote and send out
each issue to their subscribers.


3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials for
your online business is to ask people to sign your guest
book. The problem is a lot of people won't take the extra
time to sign your guest book. An effective way to persuade
them to sign your guest book is to give them something
free in return.


4. Create An E-mag

Publish your e-zine in ebook format. You could offer more
articles per issue. You could add graphics with the articles
just like in print magazines. Your advertising revenue would
increase because you could charge businesses for full page
color ads.


5. Tell Them What's Next

Get your visitors excited about revisiting your web site.
Tell them about upcoming articles, prize drawings, free
stuff, etc. If they know what's in store for them, they will
revisit. Tell then to sign up for an e-mail reminder or tell
them to bookmark your web site.


6. Share Your Information

Create a web book that's related to your web site topic.
Give people the option of linking to the web book so they
give it away to their visitors. Put your ad on top of the
title page to get free advertising. This strategy will easily
multiply your advertising exposure.

Quote of the Day:

"A part of kindness consists in loving people more than
they deserve." -- Joseph Joubert

Warm regards,

HBNaturals

The Club Shop

6 Passive Income Streams You Can Start in 2022

 

Spend the next 58 days planning. Then start.

If you want to build a stream of passive income, right now is the time to start.

If you’re starting from scratch, it’s going to take at least 6 months to create a new stream of passive income, but it’s 100% possible.

If you’re serious, take one of these ideas and spend the next six weeks planning your approach.

• Read articles about the topic.
• Choose a product or niche.
• Talk to people who have found success.

Important side note: Passive income does not mean you get paid to do nothing. It simply means the stream of money can keep flowing into your account while you’re not actively working.

Example: you spend 50 hours creating a digital product and it sells for the next 50 weeks. That’s much better than spending 50 hours at work and getting paid for 50 hours of work.

If you don’t find a way to make money while you sleep, you will work until you die.
- Warren Buffett

Passive income is the only way to scale your income exponentially.

Also, there’s no need to drop $5k on a course, unless you want to. There’s plenty of legit info available for free on social media — mainly Twitter, Google, and YouTube.

Here are six opportunities for your next stream of passive income:

1. Info Products

More people are creating info products like e-books, print-on-demand books, video courses, and more.

These take a while to create, and then keep making you money while you sleep. And if you don’t want to continue marketing your products, you can set up a simple affiliate marketing program and get people to do the marketing for you.

Your books don’t need to be 300-page in-depth guides. It can be as simple as 50 pages of actionable guide that people find useful and interesting.

You can also make a simple video recording of yourself sharing knowledge on a topic that others don’t know about. The best way to find a good product is to pick a topic that helps people save time, learn a skill, or make money.

Simple info products like these can sell for around $15–25. If you think the quality of the product is really good, and you get some initial sales, you can sell it for a lot more money.

2. Youtube Channel

If you’re a camera person you can start creating videos and posting them on your YouTube channel. YouTube is one of the most popular ways to make money on the internet.

Just like info products you can create a video once and have it making money for years without much effort.

You need to know that YouTube is a long-term game. You won’t start making money right away. It usually takes years to build a big audience and start seeing any significant revenue.

To start, you need hours of watch time before applying for ads, which is how most YouTubers make money. Once your channel builds momentum, it’s definitely worth it. Simple videos can easily make hundreds of dollars each on autopilot.

You can start earning from day 1 on YouTube with affiliate marketing, but you’ll still need to develop a following before you see significant pay days.

3. Podcast

If you’re not comfortable with recording yourself but love talking and sharing your ideas, then podcasting is the way to go.

You can record yourself talking about a topic or interview different people in your niche, or interview people knowledgeable on a variety of subjects. This is a plus because it means you don’t need to know everything, or do all of the talking. You can relax a bit and ask some simple questions. People will gladly spend an hour or two to get on your podcast and share their knowledge with the world.

You can even partner with a friend to discuss interesting topics. People love listening to interesting conversations.

You can monetize your podcast in almost the same way as YouTube: ads, paid promotions, affiliate promotions, etc. And you’ll build a solid connection with your listeners since you’re talking right into their ear. It’s a huge trust builder. I feel like I know the podcast hosts I listen to, even though we’ve never met.

Most podcasts fail because people give up. Few podcasts get past episode #3, and even fewer make it past #25. The most successful podcasts are simply the most consistent.

More good news: you don’t need fancy equipment. You can go somewhere quiet and record the podcast right on your phone. Or record a Zoom call and publish it to YouTube and your podcast. Then you can edit it yourself, or hire someone on Fiverr to edit and add intro/outro music.

4. Micro SaaS Products

If you’re a SaaS (software as a service) enthusiast but don’t have the means to build a startup, you should explore micro SaaS products.

Micro SaaS products are mostly additional add-ons, extensions, or accessories to existing products or advancements that improve a missing element.

Basically, you build a small SaaS product that solves a very niche problem and earn recurring revenue.

The main goals of a micro SaaS are:

• Solving a small but a real problem
• Working on products you love
• Still making a lot of money
• Freedom from working for someone else
• Staying small (typically 1–5 people)

Canva is an example of a SaaS. They have hundreds of employees and are worth billions. A micro SaaS could be a Canva font identifier. You upload a photo and the software finds the closest font match in Canva.

5. Affiliate Marketing

This is one of the easiest ways to make money on the internet.

In affiliate marketing, you sell someone else’s product using your unique link and earn a commission for each sale.

The good thing about affiliate marketing is that you don’t need to be an expert in a subject and you don’t need to create a product of your own. You just need to know how to sell products to people.

Gumroad has really opened up the affiliate marketing space on social media.

More and more creators are creating info products and are looking for people to promote them in exchange for an affiliate commission.

You just need to have a good audience to promote the products to. So, building an audience is a prerequisite.

The good news is that you can build an audience wherever you want. Whether it’s on Twitter, Instagram, Facebook Groups, TikTok, YouTube, or your own blog.

It’s best to stick with one specific topic, and one that you enjoy. You’re going to need to create a lot of content related to the products you’re promoting, so I suggest finding something you genuinely enjoy.

Like YouTube, affiliate marketing takes a while to get off the ground, but the potential here is unlimited.

6. Blogging

If you’re not comfortable with videos or talking to people, writing articles is the next best option. Many people think blogs are outdated and nobody reads articles anymore. That’s not true at all!

Google is still the #1 source of traffic for websites, and millions of people, including yourself, are reading blogs right now.

People still love reading long-form content and they’re here to stay for a long time. But, how does one make passive income by writing blog posts?

One of the reasons I’m still blogging on Medium is because it’s semi-passive. Instead of getting a single payment for a blog I write, I can get paid for weeks and months after hitting publish.

Here are a few different options:

1. Medium partner program: Medium pays its writers who write articles and put them behind a paywall. When Medium makes money from its paid users (who get to read premium articles) it shares the earnings with writers.

2. Sponsorship: Many blogging platforms like Hashnode have sponsorship programs where readers can sponsor their favorite writers.

3. Affiliate sales: blogging is one of the best ways to earn affiliate income. Write a review of a product or service, or a Top 10 article and get paid when someone buys it.

4. Ads: If you have a blog you shouldn’t ignore ads. People are used to seeing ads everywhere, so as long as you don’t go overboard, ads won’t hurt your user experience.

Writing is a great skill to have. Writing helps to fill your knowledge gaps on a subject and get more clarity on your thoughts.

Now it’s time to get started. The only regret I have about exploring streams of passive income is not starting sooner!

Here's a couple of good ones to take a look at: Heart and Body Naturals , The Club Shop