Thursday, December 9, 2021

E-Marketing Guide : Stop Obsessing over traffic

 



Posted on 7. Nov, 2021

Getting traffic is a long cycle and can take anywhere between 6 - 12 months to start getting significant traffic.

You need to go through a lot of trial and errors before you know what's actually working for you so that you can double down on the winning tactics.

What you should focus on:

1) Work on your offer:

If you have tons of traffic but nobody is buying from you, then you're not making any money and the traffic you generate becomes meaningless.

So instead, you need to work on your offer and find out what's converting really well for you first, and then you can focus on generate more traffic after that

2) Work on your lead generation strategies

There are many ways to generate leads such as Banner Ads, Email Ads, SEO, Social Media Ads...etc. These are all great ways to generate leads but you need to make sure your ads are seen by like-minded people so posting your ads to the right group/forum is very important to reliable leads.

3) Nurture your leads

After you receive a lead, you need to have follow up emails to see if they qualify, and then to pitch them and then close them. Don't ever think that after you get a lead they will just give you money right away. Spend more time with them and help them with what they need first, and the rest will come naturally.

4) Optimizing for Conversions

Always check your sales process like from a product page to checkout page, to upsell page...etc. You need to figure out where the drop off is and work on that. For example, if most people are leaving the product page, then maybe the image is not attractive, or maybe the description/review is not detailed enough, not enough testimonials..etc

Once you have mastered all of the above, and are getting way better conversion rate from your traffics, that's when you should start to increase the traffic to your site.

Worldprofit


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