Why Over 90% of Internet Startups Fail Today

 

Do you know anyone who would like to quit their job and work from the comfort of home on their computer?  Do you know anyone who has quit their job, jumped onto the internet with no preparation, no education, and no training with hopes to make a living online?

The fact is that according to many sources, more than 90% of all internet business start-ups end in failure within the first 120 days.  Yes, you read that right.  9 out of 10 are out of business within 90 days.  This failure rate should be a warning to those that are unhappy with their 9 to 5 and looking to  make a living online from home.

However, there is that other 10%.  What is the other 10% doing that the 90% isn't?  There are many factors to consider.  The most important is that success doesn't happen overnight.  Have you ever read an email that says something like, "Turn $2.95 into $5,000 per month in 30 days?" or something similar?  I think we have all seen those.

Success happens because people in the 10% have the right ideas about internet marketing and how it works.  The key word here being "work".  For example, if you went to your 9 to 5 job and when you showed up at the office you did absolutely nothing.  Do you think your employer would be willing to pay you?  I think not. However, the other 90% believe they can get a website online, and wahla,  no work required.  They couldn't be farther from the truth.

The other 10% of successful internet marketers list 4 important factors for a successful internet business.

1 - Self-discipline.  This is probably the most difficult for your typical 9-to-5'er to overcome.  You see, that person is used to having instructions given to them and they carry out their assignment.  The do what they are told and get a paycheck on Friday.  Anything to keep the boss happy and get paid, right? 

Well if you want to make a living online from home is anyone gonna be there to tell you what, how and when to do it?  I think not.  If you want to make a living online from home be prepared to work.  Most internet marketers I know have put in long and tedious hours to get their business where they want it. 

2 - Non-stop training.  The internet moves fast and changes abruptly.  Be prepared to adjust accordingly or get left behind.  You see, you have to lose the employee mindset.  This is your business.  Treat it like a business.  That means you do whatever you have to do to make it work.

3 - Have a plan.  The 'ole saying "Plan your work and work your plan" is never more true than in your home business.  You must know the what, when, where and  how to get you where you want to go.  Make sure your plan is long-term and not get rich quick.  You may have to adjust your plan as you go and a 'never give up' attitude will serve you well when working from home.

4 - Seek advice from those that are living it.  Most successful internet marketers will tell you straight forward that they learn most of their internet skills from other internet marketers that have accomplished what they want to accomplish.  The internet is  a copy-cat world.  Learn from others and seek a mentor.

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The Effective Way For Collecting Email Addresses

 

An online squeeze page is the best way of collecting email addresses from prospective customers. It is a webpage designed exclusively to motivate people who visit that page to key in their email address into the box on the page. In return for their email address they are typically given something of value such as a free report, a video or a subscription to an e-newsletter.

The process of collecting email addresses, or list building, is absolutely vital to the success of any online business because behind every email address is a potential customer. Once you have their email address you can maintain contact with them forever or until they unsubscribe from your list

The Easy Way For Collecting Email Addresses.

The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze page will be wasted.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources such as solo ads, banner ads or pay per click advertising. This is traffic that you control for the purpose of list building so the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up email marketing.

Sometimes, a squeeze page is referred to as a landing page but a landing page can be anywhere that the customer enters your website. A squeeze page can be used as a landing page and that's what smart online marketers do.

How to Collect Emails.

Your squeeze page should present the precise information that a visitor was looking for. Your squeeze page design should have a clear emphasis on the customer directed onto that page. Thus, it must be relevant to the advertisement that motivated them to visit the squeeze page to start with.

On the squeeze page will be an opt-in box where your visitor can enter their email address in order to get a free bonus product or to sign up for a newsletter. That's the very purpose of the squeeze page. It is the engine that drives your list building process so that you can have further communication with the people who visit your site.

Effective Squeeze Page Design.

Do not have a lot of sales copy on your squeeze page. You only need one headline to draw attention and capture interest. Your text should explain how you or your product can make your customer's lives better. Have a shortlist of bullet points that will persuade them to provide their email address to you.

Your squeeze page design should keep everything "above the fold." This means that there's no scrolling required to see all of the copy on the page. You want the opt in box visible. Remember that this is not the place to try to convince them to buy something - that's what the sales letter will do when you direct them there once they're confirmed as a subscriber to your list.

Always ensure that you test the opt-in boxes to see if they ere working correctly on your squeeze page. Also, create more than one squeeze page design to test which one works best. If you have a great deal of website traffic but people are not opting-in, then you need to update your squeeze page design. Start by testing different elements from the headline to the bullet points about the offer and even down to the colour of the squeeze page itself.

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Starting a Business - Do What You Love and Love What You Do

 

It is absolutely true that we do best at what we like to do.  In your career you are very fortunate if you have a job that you completely love. This might only really be possible if you decided early in your life what you want to 'be' and took the action to get the education or training to do what you wanted to do.  Starting a business is another chance.

Many people see a job as only a means to an end - it pays the bills. They tolerate it out of necessity only.  Within reason they are willing to put in the time and follow the directions to keep that position. Some will try to exceed expectations so that they might be promoted to a better-paying job some day.

If that doesn't happen in a reasonble period of time, and they have confidence and self-esteem, they will make a promotion happen even if they have to look outside of their present company to find a better job. Or if you are very creative and brave, you may develop your own business.

Long gone are the days when people got a job and stayed there for their entire career, slowly and sometimes painfully 'working themselves up the corporate ladder'. In fact in some cases when it comes to 'down sizing' or 'workforce reduction' in our economic climate for the past few decades, it is often those that are the higher paid or more experienced employees that are cut.

Unfortunately loving your job and doing your very best doesn't count for anything when a company has decided to make changes.  They do not see people - they see positions.  It is hard for us to understand how they can be so cold, but 'that's business'.  It's about the bottom line, making the most profit and not about doing what is right for the employees necessarily.

So if you are in a position to start a business of your own, you might as well do something that you love to do if possible;  or another way to look at it is to do what you have to do and love it.  Sometimes there has to be trade-offs - so you may be required to perform some tasks you are not crazy about.  To stay on top of this, you may have to enumerate the things you do love about working at home, and there is a lot to love. 

If you are starting out and have to work a day job and create 'spare' time to nurture a budding business, it will not be as easy to realize what is so preferable about working from your home unless you really like what you are doing; or at the very least might be doing something in an industry that you find attractive or necessary.

Think about how great doing your work at the time(s) when you feel like it is, and having the freedom to do something else whenever the opportunity arises (and do the work later of course); think about all the money you are saving on transportation to and from a job - add it up - the gas, parking, bridge tolls, etc; then realize how much you will not miss the stress of commuting in traffic and all that this can involve, for example (the freeway that is more like a parking lot during rush hour(s). 

Just these alone are major things to love about having your own business at home! In addition, you can enjoy the peaceful, quiet atmosphere and just the feeling of control you will have by taking charge of your own life; ...and it would even add more impetus to 'work it' if it is something that you are interested in - for example if you can create a business from a hobby or interest that you have. This would go a long way to encourage you to expend your energy in that direction.

There is a saying that is 'some people work to live and others live to work' - You have to really enjoy working to set yourself up with a day job and a part-time home business - of course the idea there is to someday quit the day job and to support yourself entirely from your own business at home!

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6 Payment Offers That Sell Like Crazy

 

The way you structure your payment offers can increase your
sales. I'm not talking about the way people pay like credit
cards, digital payments, checks, and cash options. What I'm
taking about is can your customers try before they buy, pay
later, make payments, do they get a rebate, etc. Below are
six payment offers that will sell like your products or services
like crazy:


1. Sample It

Offer your customers a free sample or short version of your
product or service. Your sample should give them only a few
benefits of the full version. This will entice them to purchase
the full version to get the total benefits.


2. Name Your Price

Offer customers a choice of want they can pay for your product
or service. List your original product and price then add another
product with it for a little higher price. Your orders will increase
buy letting the customers choose their price.


3. Free To Try

Offer your customers a free trial of your product or service.
You could offer the free trial for 5 to 30 days. This is showing
them that you have confidence in your product or service and
it will sell itself.


4. Give A Little Back

Offer your customers a cash back rebate after they buy your
product or service. I feel a good rebate would be a least 10%
of their purchase price or higher. This will increase your sales
and, like most of us, they will forget to turn in the rebate.


5. Pay Later

Offer your customers the choice of being billed later for their
purchase. Bill them in a few weeks or a month. This will stop
you from losing customers who can't afford to purchase your
product or service at that time.


6. Little At A Time

Offer your customers the option of paying you a little at a time
for your product or service. You could divide up the purchase
price into bi-weekly or monthly payments. You won't lose
customers that may not be able to pay the full amount at that
time.

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This Is What Makes A Home Based Internet Business Profitable

To achieve success with a home based internet business, it is essential to have a website that demonstrates your understanding and expertise in your chosen niche. A website that contains high quality and useful content material that is beneficial to your target audience will enhance your authority within your marketplace.

Building an authority website for your work from home online business does not happen overnight. It is a long term process that takes work and focus. But is it really worth the effort?

When you are managing a work from home online business, it is important that each visitor to your site is satisfied with the information and facts supplied and that they consider the subject material valuable and as something that they can have confidence in.

Improved Reputation.

A helpful and insightful authority website for your home based internet business will help you to establish a reputation as a specialist or expert in your niche. And once you've established this reputation, people will start to trust you and pay attention to your recommendations. As a result, your website traffic will flow consistently and your conversion rates for your affiliate offers and your own products will increase.

Increased Search Engine Rankings.

An authority website produces better Search Engine Result Page (SERP) Rankings. By regularly updating your website with fresh and valuable content, your work from home online business will enjoy higher search rankings, especially in Google. It will also tend to get higher Google Page Rank, which is still a strong indicator of how well a website will rank. Of course, the higher your website ranks the more organic traffic it will receive.

Business Continuity.

One of the biggest advantages to developing an authority website for your home based internet business is that once set up, it will receive a steady flow of search engine traffic. Due to the fact that your website becomes more focused on your target market, your website traffic will be much more stable, reliable and of higher quality. Also, because the trust factor plays an important role in the retention of rankings, authority websites are less likely to be effected by any Google algorithm updates that are intended to weed out low quality websites.

More Earning Potential.

Authority websites have better earning potential for a variety of reasons. One is the constant of flow of targeted traffic that comes to the website based on specific searches. Another is that once an authority is established it opens the opportunity for product creation and memberships that are much more likely to attract customers because of the expertise established.

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Three Reasons Not To Sweat Over Your Ability To Give Networking Referrals

 

 

If you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals.

However, many students have shared their concerns about the referral process. This is particularly true if you are just starting out as a new business owner. Often new business owners worry about their ability to provide referrals and the expectations around this. I have frequently mentioned that the strength of the referral network you create is usually based on the number of referrals you provide. Truth is, I had this same concern when I started out years ago.

Let me share three reasons why you can let go of the fear and take the pressure off yourself as you learn how to network:

1. You'll Be Making Friends.

As you take time to get to know people in your BNI chapter, they will become your friends. You are going to sit down and have coffee with the individuals and really get to know them. That alone makes the process a lot easier and less pressurized. Building your business connections expands your reach and increases your opportunities for success.

2. You'll Learn Who Networkers Are Seeking.

As you get to know group members, you'll ask each person who they are looking for. Ask questions like, "So, tell me about the kind of clients you're looking for. What's the thing you want me to say or listen for that is a buzz word that would put me in a position to give you a referral? What is the best thing I can say to people to interest them in your products or services?"

Many members will have specific words you can use which will make the referral process go much more smoothly.

3. You'll Find Giving Referrals Becomes Natural.

Talking about referrals with other members gets your mental rolodex flipping as you think about who you may know that could benefit from their service or product. But running into these possible referrals - whether they are people you already know or new people you will meet - doesn't happen instantly. It takes time and everyone involved knows this.

You aren't expected to start dishing out referrals straight out of the gate. But, the more you network, the more people you meet. As you talk to them, their needs will naturally come out in conversation. So your job is really to listen for those natural opportunities and connect people looking for each other.

Also, keep in mind there maybe people in the group whose services you will want to take advantage of yourself. Having a personal experience of working with them makes it easier to refer others.

Your Assignment:

When it comes to receiving referrals, you need to have a strong elevator pitch, know who your ideal client is and how to relate to them. The easier you make it for others to recognize your ideal clients, the more referrals you will get. Spend time figuring out who your ideal client is and how to relay that to others as you learn how to network and give referrals.

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Stop Making Excuses: Improve Your Business, Increase Your Profits

 

Legitimate excuses. no excuses

What's yours? We all have them.

A legitimate excuse is the reason you say you can't do something.

I hear a lot of legitimate excuses. I hear them from clients during coaching calls and, boy, do I hear them during sales conversations.

Legitimate excuses I hear from clients are:

-I can't speak with potential clients until I have the particulars of a program worked out or a sales page completed. -I can't go to a networking event until I figure out what to say in my elevator pitch. -I can't do any sales calls because I haven't decided which follow up system to use. -I need to do more research so I can choose the best one.

A potential client may tell me:

-I have 3 more coaches to speak with before I make a decision. -I need to incorporate all the things I've already learned before I embark on a new program. -I am in debt, won't go in debt or don't have enough cash flow to invest in something. -I am in several other programs right now and don't have the bandwidth to do another one. -I promised myself that before I sign up for a program to grow my business I would get two new clients.

Nobody questions legitimate excuses, not even you. After all, they're true.

The question you should ask yourself is, is your legitimate excuse really legitimate? Is it a valid reason to say no? If the answer is no, it is not.

Even though your excuse is valid it often represents an easy way out.

They allow you to escape a challenge, an uncomfortable situation, a commitment, or something that you are afraid of. They give you a good excuse to stop yourself, an escape clause.

Want to know what my "legitimate excuse" has been?

My kids.

I take my role as a mom very seriously. I believe it is my job to make sure my kids get to where they need to be, to be there when they get home from school, to make sure there is food in the house and dinner on the table each night. I started my business so that I could be with my family.

I put off joining a mastermind group that would require traveling for four years. I didn't go to a networking event if it met before or after school. It was a legitimate excuse. Who could question it? I didn't.

Then I challenged myself. What was saying no protecting me from? Didn't I want to grow my business? How would taking this risk help me?

Family comes first for me, but there are times I need to step back and realize that putting my business first allows me to give my family and me what we need. So, I joined a mastermind that required some travel, went to selected evening networking events and did not go to early morning events.

So what does this mean for you?

There are times to finish up what you've already got on your plate, pay attention to your cash flow and yes, put your family first. There are also times when you owe it to yourself to take a moment to make a decision and not just fall back on a stock response.

Make a real decision. Challenge yourself. Figure out why you are really saying yes or no. Take a moment to uncover what would happen if you did it.

Finally, remember what's right for you isn't necessarily what's right for someone else. Don't judge others for the decisions they make and don't make your decisions based on fear of what other people will say about you.

Make your decision based on what is right for you and your business.

Yes, it might be a stretch but what will that stretch get you. What will overcoming some difficulties or finding a way around your own excuse yield?

What legitimate excuse do you use?

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Don't Rely On Social Security For Your Retirement Security

 

Some people mistakenly believe that to be a work from home entrepreneur you have to be a young tech savvy individual or an experienced internet business person. But a work from home entrepreneur can be any age!

In the past, home business opportunities consisted of basic data entry work from home jobs or involved spending large amounts of money buying stock, sorting out payment systems and hours travelling around trying to find customers to buy your products or services. But now, the internet has made the process of starting a business from home easier, more cost effective and more rewarding.

Why Start An Online Business From Home?

An online business offers opportunities for everyone, not just those who are young and handy with technology. All you need is an internet connection and a computer. If you can send an email, you can start an online business. You do not need a actual building to sell from, so your financial investment is a lot a smaller than it would be for a conventional bricks-and-mortar business. There are no rent or rates, no employee costs or endless hours going to and from your place of work.

You don't even need to buy any stock, set up payment systems or worry about product deliveries or distribution. There are legitimate home based business models, such as affiliate marketing, where you can sell other peoples' products to a global online market of over two billion people 24/7, 365 days per year.

Are You Ready To Be A Work From Home Entrepreneur?

One reason that many people start a business from home is that they lose their regular job as a result of job cuts and redundancies. Many times, middle-age personnel get laid off because businesses can pay less to the younger, less experienced people. Some more mature people who have implemented a work from home business have done it because they experienced age discrimination when it came to keeping or getting work in the offline world. On the internet, you don't have to prove your viability to generate an income.

Setting up a business from home can provide additional income to those who need to earn more than their offline job provides. Over four million 'baby boomers', (somebody who was born between 1946 to 1964) are turning 50 each year and many will not be able to afford to retire. While the conventional job gives them a regular salary, their online business boosts their income to help pay for everyday wants and needs.

Age Is Not A Barrier.

Or maybe you feel that life is too short to be stuck in a job that you do not like or you have just had enough of working for somebody else. There's a lot of fulfillment in being able to pursue the niche and path you want as a work from home entrepreneur. Many people in the traditional offline workforce today report job dissatisfaction because they're stuck in a job they don't like.

The younger generation can also succeed as work from home entrepreneurs for many reasons. Some younger people have more responsibility than their friends and an online work at home job can help them save for college or university. Some even manage their education schedule while still earning money online.

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Why Nothing Has Happened With Your Home Based Business Ideas

 

Do you feel that you're always on the look out for home based business ideas but you never go further than just looking? Sometimes it just can seem easier to stay in your comfort zone. Our comfort zone is our living, work, and social environments that we have grown accustom too. It determines a lifestyle we accept or reject.

Remaining in your comfort zone means that you may miss the opportunity on the  the fastest growing business medium ever - the internet. New home based business ideas show up every single day in the world of online business. Are you prepared to miss out?

Step Out Of Your Comfort Zone.

If you don't go outside of your comfort zone, you'll never start a home based business. All business owners are anxious before they start a new venture. It was no easier for them than it is for you. A new business takes time, education and commitment.

Your development as a person grows every time you move a little away from your comfort zone. Consequently, your comfort zone increases which makes it easier to push yourself to new limits.

Know What You Want To Achieve.

By way of example, one of the benefits of an online home based business is checking your computer each morning and finding that you have been making sales and generating income on autopilot throughout the night. Other advantages are that you do not have to answer to a boss or work for anybody else, you can take time off and holidays when ever you want and your profits are directly associated to how much, or how little, work you do. You have to clearly visualize all of these things.

Of course, you also have to accept the possible challenges that may come along. There will be falls on tour online business journey and from time to time not everything will happen as you have wanted. But use these as lessons to help you go forward, rather than drive you back. The key to improving and expanding your comfort zone is to increase your self-image and level to what you want, then find opportunity to make the objective a reality.

When our subconscious accepts what we are visualizing it will work to make it a reality. If you stay to your comfort zone, to what you know, without ever changing, you cannot assume your life and home based business ideas will just happen. Keep in mind, that whatever the mind can conceive and believe, it can achieve.

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5 Sure-Fire Ways To Attract New Customers Now

 

1. Give Away An Electronic Information Product

The product could be a simple report posted on your Web
site or autoresponder to a downloadable e-book. The
information product should relate to your target audience. Just
place your advertisement somewhere on the product. Allow
other people to give away the information product to attract
even more customers.


2. Offer Free Consulting Via E-mail

Allow potential customers to ask you specific questions
relating to the subject of your business. Giving away free advice
can show your prospects your expertise and give you instant
credibility. Another benefit is when you e-mail them back the
free advice or information include your signature file to get free
advertising.


3. Hold A Free Chat Room Seminar

People go to seminars to learn about a particular subject.
With chat rooms you don't need to fear public speaking or
spend money to rent out a seminar room. You can use your
own chat room or hold the seminar in someone elses.
Holding a chat room seminar is an incredible way to get free
publicity. Just send a press release to the media announcing
your free seminar.


4. Start A Free-To-Join Club

Having people join your club is a creative way to attract
new customers. People want to belong to something, why
not your online club. The club should be related to your
product or service. You could give away a free e-mail
newsletter for club members only. Have a members only
message board, e-mail discussion group or chat room. Post
your advertisements on all the club information.


5. Provide Your Product Or Service For Almost Free

Tell potential customers you'll accept barter deals for your
products or services. You may not be getting money but they
will become your customers. If they are satisfied they might
pay money the next time they make a purchase. Barter for
things to improve your business or your own personal life.

Quote of the Day:

"What was hard to bear is sweet to remember." -- Portuguese
proverb

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3 Types Of Affiliate Marketing Websites That Generate Income

 

Affiliate internet marketing is a genuine business model that involves work and effort just as any other business does. It is not a 'get rich quick' scheme. The content material of your affiliate marketing website is used to convert visitors into customers by providing valuable information. There are 3 main types of affiliate marketing websites, each of which have their own value and level of work and skill required.

1. Niche Websites.

One of the most popular affiliate marketing websites is a niche-based website. This is where you select a number of products, normally between 10-20, all based around a specific niche industry or market. You then write and upload content to your affiliate site and at the bottom of every article, you feature a direct link to a related product or service. Niche based websites are very easy to set up, but it is important to stay within your chosen industry. If your affiliate internet marketing business is based around golf your website could feature different clubs, accessories, clothing, tuition or even golf holidays. But if you start to stray into other sports or pastimes, your website will lose visitors and sales because people would not consider it an authority website on golf.

2. Specific Product Blogs.

You can download a free copy of the WordPress blogging software, set it up onto your own hosting account and have a fully functional, dynamic website created very quickly. Then, you can easily optimize your blog for the search engines using WordPress's built in optimization tools, or download interactive plugins that will help to thoroughly optimize (and monetize) your blog for top search engine ranking.

3. Review Websites.

Review based affiliate websites work well as people who are searching for information or reassurance regarding a product look for feedback and testimonials from customers who have purchased and used the product. People will only be motivated to purchase a product after reading your review, if they believe it is sincere and comprehensive. This means you need to include the advantages and disadvantages about each product. Ensure that you optimize your review pages to include the product title and other relevant keywords that will help visitors find your page within the search engines.

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