An online squeeze page is the best way of collecting email addresses from prospective customers. It is a webpage designed exclusively to motivate people who visit that page to key in their email address into the box on the page. In return for their email address they are typically given something of value such as a free report, a video or a subscription to an e-newsletter.
The process of collecting email addresses, or list building, is absolutely vital to the success of any online business because behind every email address is a potential customer. Once you have their email address you can maintain contact with them forever or until they unsubscribe from your list
The Easy Way For Collecting Email Addresses.
The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze page will be wasted.
As a general rule, you would use a squeeze page for traffic that is generated from paid sources such as solo ads, banner ads or pay per click advertising. This is traffic that you control for the purpose of list building so the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up email marketing.
Sometimes, a squeeze page is referred to as a landing page but a landing page can be anywhere that the customer enters your website. A squeeze page can be used as a landing page and that's what smart online marketers do.
How to Collect Emails.
Your squeeze page should present the precise information that a visitor was looking for. Your squeeze page design should have a clear emphasis on the customer directed onto that page. Thus, it must be relevant to the advertisement that motivated them to visit the squeeze page to start with.
On the squeeze page will be an opt-in box where your visitor can enter their email address in order to get a free bonus product or to sign up for a newsletter. That's the very purpose of the squeeze page. It is the engine that drives your list building process so that you can have further communication with the people who visit your site.
Effective Squeeze Page Design.
Do not have a lot of sales copy on your squeeze page. You only need one headline to draw attention and capture interest. Your text should explain how you or your product can make your customer's lives better. Have a shortlist of bullet points that will persuade them to provide their email address to you.
Your squeeze page design should keep everything "above the fold." This means that there's no scrolling required to see all of the copy on the page. You want the opt in box visible. Remember that this is not the place to try to convince them to buy something - that's what the sales letter will do when you direct them there once they're confirmed as a subscriber to your list.
Always ensure that you test the opt-in boxes to see if they ere working correctly on your squeeze page. Also, create more than one squeeze page design to test which one works best. If you have a great deal of website traffic but people are not opting-in, then you need to update your squeeze page design. Start by testing different elements from the headline to the bullet points about the offer and even down to the colour of the squeeze page itself.
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