Using Social Media To Make Official Communication Informal

 

Social Media is a buzz word that everyone wants the opportunity of being a part. But many people are very skeptical on the impression it may have on a serious customer about the positioning and image of a business. Social Media Websites are often seen as informal and unofficial hangouts for people and businesses alike. In the recent past more businesses are seeing social media as a tool to reach out to their target market where they are most likely to be noticed. This article highlights some ways in which businesses use social media in an official capacity, yet maintaining a friendly and informal approach.

Customer Support

We know many businesses who use Twitter and Facebook to provide customers with constant updates about their service. A world famous DNS and Proxy service uses Twitter to Report Service Outages across their global data centers. The company posts frequent tweets about maintenance and migration activities and also posts brief updates on server faults and restoration. Some Hardware and Laptop manufacturers now offer technical support on Social Media websites. They handle customer grievances and also provide contact details of their nearest service centers through tweets or posts. Many banks and financial institutions constantly provide safety tips and security reminders to their customers. While these reminders can be annoying for some, the constant nagging may really help people to take security of their account seriously. Although this type of support maybe limited only to forwarding the complaint to the concerned technical team, it offers the customer a quick and easy way to g

et support by short circuiting a lengthy support process. This can be pleasing for the customer, but can be quite a task for the company to manage.

New Product Launches

A famous Automobile Manufacturer has started posting inside updates and a sneak preview of their latest designer cars. In past years they used to "leak" this information only to a few car magazines which demanded a high price which only a few could afford. Running a teaser campaign for a new product can be done best on social networks, especially due to their brevity and instant nature. You can slowly release bit by bit of the campaign and let it unfold instantly. The beauty of it is that you will be able to get instant feedback about the response and how well it has been received so that you can plan your next campaign or next revelation accordingly. This can also be detrimental to your image if you run a lousy campaign or do a shabby job. You will immediately know whether your campaign was a success or a failure. This is something only possible with social media. In the past many companies have successfully created a pre-launch hype on social media to attract the attention

of potential customers.

Informal Banter

Many companies indulge in small talk and entertain inquisitive visitors to their pages or feeds to keep their page active and buzzing. While a bit of such informal talk is fine, when businesses go on a tangent on Social Media, it can get quite intolerable for the people following or subscribing to their updates. Sharing a joke or running a riddle campaign can be quite interesting and may generate a lot of publicity for your business if done well.

Educative Material

Pushing out educative material or academically interesting content can give your business a well needed boost. It not only creates more content for search engines to index, but it also shows your customers and prospective clients how much of relevant knowledge you have about your business. Almost all large corporations either have a YouTube Channel, or Blog or Facebook Page or Twitter Feed constantly buzzing with useful information which is aimed at catching the eye of a potential customer.

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8 Must Have Ingredients of a Fully Automated Online Business

 

What is a fully automated online business?  In my opinion, its a marketing system that will not only sell your products, but also advertise, promote, appoint your downlines, train your downlines, and motivate them all at once.  Does your online business do that?  If not, take a closer look at all the wonderful technology available today.

Here are 8 must have ingredients of a fully automated online business:

1 - Collect your opt-in lists.  Most sites I have studied do this fairly well.  With FREE giveaways such as training courses, pdf's, free marketing tips & tricks, etc., obtaining the initial opt-in is the first step in fully automating your online business.

2 - Promote your offer by giving your opt-ins a well-guided tour.  Making your potential customers feel welcomed is vital.  Its the same as if you visited a traditional brick and mortar business.  In the virtual world, this concept is the same.  Make your customer feel welcome, give valuable information and facts, show how your product will benefit them, all in a well developed tour.  Some marketers use video tour to fully explain your offer and others use sales copy.  Most highly functioning sites use both video and sales copy.

3 - Give your opt-ins an opportunity to buy.  This concept once again rings true in the offline world as well as online.  You want to provide an ultimate buying opportunity for your customers as opposed to stuffing a selling proposition down their throat.  If your customer sees a benefit from a great product that is fairly priced, they will buy.  Let them buy.  Don't try to sell.

4 - Have your autoresponder setup to follow up if they don't buy initially.  Have you ever been shopping, saw something that was really interesting, didn't buy it initially, and returned later for your purchase?  We all have, right?  Same philosophy holds true online.  Follow-up with your interested opt-ins regularly and your sales will increase 20-30%.

5 - Have your autoresponder setup to train your customers when they buy.  Constant, consistent training for your customers is vital.  After all, if you offer a product they aren't trained to use will cause chargebacks.  Your autoresponder should be setup will complete virtual, video training. 

6 - Use conference software for group discussions.  A complete autoresponder should offer conferencing software in order to hold webinars or group discussions.  Regular webinars to answer questions and concerns and to educate your customer will keep them coming back.

7 - Have a well developed duplication system.  The goal here is to help your customers grow their business.  If your site promotes your customer duplicating and growing their business, while educating and training them, you will have a customer for life.

8 - Set up an automated traffic generating system.  If you have an automated traffic delivery system, then you will cycle back to step 1 above of creating an opt-in.  It all starts at step 1 obtaining the opt-in.  Step 8 keeps the cycle intact.

One of the  most full filling aspects of an online business is you can adapt, tweak and make necessary changes in order to most effective.  For most marketers, fully automating your online business is a journey.  Enjoy the ride.

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Starting Your Home Based Business On A Shoestring Budget

 

Whether seeking a supplemental income or a full-time income, many folks have undertaken the task to discover a viable home based business solution to meet their personal needs.

 

For most folks who contemplate a home business, a low-cost or no-cost solution is not only nice, but also very necessary. Many also seek to find a home business that will permit them to maintain their regular day job in order to protect their base income.

 

Taking the cautious approach to a home based business and keeping one`s job during the start-up period is often a very good decision. By maintaining one`s job, one can maintain the health of their personal finances while permitting their home business grow healthy and strong.

 

Fortunately, most home based businesses can be started with little or no cash, can be maintained on a shoestring budget, and can be operated successfully with only a part-time investment.

 

One day, the business will be strong enough to support itself and its owner. When that time comes, it will make good sense for the business owner to leave his or her outside job to dedicate more time to growing and maintaining their new thriving home based business. You will know when that time has finally arrived.

 

The nature of a home based business makes it easy and very realistic for most folks to take the plunge into home business ownership.

 

Yet, many folks put off starting their own home based business, because they have the misconception that they will have to risk thousands of their own hard-earned dollars at start-up. Then later, if their business fails, they fear they may be forced to take out a second mortgage on their house just to stay out of bankruptcy.

 

Are you one of these folks? Do you let your fears of failure keep you from reaching for your dreams?

 

If so, then allow me to introduce you to a few home business ideas that you can start for less than $100 and can be started and operated very profitably as a part-time business.

 

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES

 

First of all, let me advise you to search out a business model that will deliver steady and repeat business. It is the one thing --- above all others --- that will assure that your company can survive the test of time.

 

HOME-BASED MAIL ORDER: Home-based mail order is a good example of how one can quickly grow a home business income. Mail order is a low cost start-up business that can be launched for around $100 USD.

 

With proper planning, your home-based mail order business will not require up-front inventory purchases. In the mail order business, it is not uncommon to rely upon drop-shippers for product fulfillment services.

 

By utilizing drop-shippers, we can sell the products, collect the money and then purchase the products from the wholesale outlet. The wholesale outlet will then put a return address for your company on the product packaging and deliver the product directly to your customer.

 

Your primary expense in the mail-order business is advertising. Classified advertising tends to be a relatively inexpensive form of advertising with thousands of outlets available to the small business owner .

 

WHOLESALE BUSINESS: Buy low --- sell high. You can acquire high quality, top-of-the-line merchandise for a fraction of the retail cost.

 

AUCTIONS: Auctions can be an excellent source for buying cheap and selling high. Both government auctions and Internet auctions can lead to some excellent profit opportunities. Auctions are an excellent tool for both acquiring and selling merchandise.

 

MAKE AND SELL YOUR CRAFTS: Crafts are a hot seller at country fairs, swap meets or anyplace where people gather. Make your own crafts and sell them for a tidy profit!

 

SELLING INFORMATION: Selling information by mail is another good example of an inexpensive home based business start-up. One can gain the resale rights to information for usually about $50 USD. Other costs will include printer cartridges, paper and postage. There are plenty of free classifieds sites on the Internet, in which to successfully advertise your information .

 

WRITE INFORMATIONAL BOOKLETS: Write and publish your own informational booklets; sell them at a high price! All you need is a little know-how, a printer, paper and stamps. This is a GREAT home business idea! You can also sell the resale rights to others, for extra profits. In this age of the Internet, you may also take advantage of the fact that selling information is one of the most profitable endeavors one can pursue online .

 

OFFICE SERVICES: Offer office services for hire in your local paper. You`ll be surprised at the amount of regular office business that can be gleaned from one little classified ad. Word processing, typing, accounting, data entry, proofreading, transcription, promotional letters and newsletters. All these tasks can be accomplished right from your own home office.

 

AVON REPRESENTATIVE: Yes, Avon`s been around for eternity, hasn`t it? Then it`s not such a bad prospect as a home based business, is it? I once knew a woman who did so much business as an Avon rep. that she had people calling her and knocking at her door wanting to order products at all hours of the day and night! Once you are an established Avon representative, you, too, will turn a good profit .

 

CONCLUSION: On your search for the ideal home based business, try not to get caught up in any scams that will run off with your money. There are thousands of scam artists out there just waiting for the next sucker to come along. Remember, if it sounds too good to be true, then it probably is. Just use your good judgement and invest wisely in proven methods of earning extra income.

 

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Quote of the Day:

 

"Seek the lofty by reading, hearing and seeing great work at some moment every day." -- Thornton Wilder

 

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Why Over 90% of Internet Startups Fail Today

 

Do you know anyone who would like to quit their job and work from the comfort of home on their computer?  Do you know anyone who has quit their job, jumped onto the internet with no preparation, no education, and no training with hopes to make a living online?

The fact is that according to many sources, more than 90% of all internet business start-ups end in failure within the first 120 days.  Yes, you read that right.  9 out of 10 are out of business within 90 days.  This failure rate should be a warning to those that are unhappy with their 9 to 5 and looking to  make a living online from home.

However, there is that other 10%.  What is the other 10% doing that the 90% isn't?  There are many factors to consider.  The most important is that success doesn't happen overnight.  Have you ever read an email that says something like, "Turn $2.95 into $5,000 per month in 30 days?" or something similar?  I think we have all seen those.

Success happens because people in the 10% have the right ideas about internet marketing and how it works.  The key word here being "work".  For example, if you went to your 9 to 5 job and when you showed up at the office you did absolutely nothing.  Do you think your employer would be willing to pay you?  I think not. However, the other 90% believe they can get a website online, and wahla,  no work required.  They couldn't be farther from the truth.

The other 10% of successful internet marketers list 4 important factors for a successful internet business.

1 - Self-discipline.  This is probably the most difficult for your typical 9-to-5'er to overcome.  You see, that person is used to having instructions given to them and they carry out their assignment.  The do what they are told and get a paycheck on Friday.  Anything to keep the boss happy and get paid, right? 

Well if you want to make a living online from home is anyone gonna be there to tell you what, how and when to do it?  I think not.  If you want to make a living online from home be prepared to work.  Most internet marketers I know have put in long and tedious hours to get their business where they want it. 

2 - Non-stop training.  The internet moves fast and changes abruptly.  Be prepared to adjust accordingly or get left behind.  You see, you have to lose the employee mindset.  This is your business.  Treat it like a business.  That means you do whatever you have to do to make it work.

3 - Have a plan.  The 'ole saying "Plan your work and work your plan" is never more true than in your home business.  You must know the what, when, where and  how to get you where you want to go.  Make sure your plan is long-term and not get rich quick.  You may have to adjust your plan as you go and a 'never give up' attitude will serve you well when working from home.

4 - Seek advice from those that are living it.  Most successful internet marketers will tell you straight forward that they learn most of their internet skills from other internet marketers that have accomplished what they want to accomplish.  The internet is  a copy-cat world.  Learn from others and seek a mentor.

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The Effective Way For Collecting Email Addresses

 

An online squeeze page is the best way of collecting email addresses from prospective customers. It is a webpage designed exclusively to motivate people who visit that page to key in their email address into the box on the page. In return for their email address they are typically given something of value such as a free report, a video or a subscription to an e-newsletter.

The process of collecting email addresses, or list building, is absolutely vital to the success of any online business because behind every email address is a potential customer. Once you have their email address you can maintain contact with them forever or until they unsubscribe from your list

The Easy Way For Collecting Email Addresses.

The design of your squeeze page is important because if it does not encourage an appropriate amount of people to provide their email addresses, all the hard work taken to get people to initially go to the squeeze page will be wasted.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources such as solo ads, banner ads or pay per click advertising. This is traffic that you control for the purpose of list building so the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up email marketing.

Sometimes, a squeeze page is referred to as a landing page but a landing page can be anywhere that the customer enters your website. A squeeze page can be used as a landing page and that's what smart online marketers do.

How to Collect Emails.

Your squeeze page should present the precise information that a visitor was looking for. Your squeeze page design should have a clear emphasis on the customer directed onto that page. Thus, it must be relevant to the advertisement that motivated them to visit the squeeze page to start with.

On the squeeze page will be an opt-in box where your visitor can enter their email address in order to get a free bonus product or to sign up for a newsletter. That's the very purpose of the squeeze page. It is the engine that drives your list building process so that you can have further communication with the people who visit your site.

Effective Squeeze Page Design.

Do not have a lot of sales copy on your squeeze page. You only need one headline to draw attention and capture interest. Your text should explain how you or your product can make your customer's lives better. Have a shortlist of bullet points that will persuade them to provide their email address to you.

Your squeeze page design should keep everything "above the fold." This means that there's no scrolling required to see all of the copy on the page. You want the opt in box visible. Remember that this is not the place to try to convince them to buy something - that's what the sales letter will do when you direct them there once they're confirmed as a subscriber to your list.

Always ensure that you test the opt-in boxes to see if they ere working correctly on your squeeze page. Also, create more than one squeeze page design to test which one works best. If you have a great deal of website traffic but people are not opting-in, then you need to update your squeeze page design. Start by testing different elements from the headline to the bullet points about the offer and even down to the colour of the squeeze page itself.

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Starting a Business - Do What You Love and Love What You Do

 

It is absolutely true that we do best at what we like to do.  In your career you are very fortunate if you have a job that you completely love. This might only really be possible if you decided early in your life what you want to 'be' and took the action to get the education or training to do what you wanted to do.  Starting a business is another chance.

Many people see a job as only a means to an end - it pays the bills. They tolerate it out of necessity only.  Within reason they are willing to put in the time and follow the directions to keep that position. Some will try to exceed expectations so that they might be promoted to a better-paying job some day.

If that doesn't happen in a reasonble period of time, and they have confidence and self-esteem, they will make a promotion happen even if they have to look outside of their present company to find a better job. Or if you are very creative and brave, you may develop your own business.

Long gone are the days when people got a job and stayed there for their entire career, slowly and sometimes painfully 'working themselves up the corporate ladder'. In fact in some cases when it comes to 'down sizing' or 'workforce reduction' in our economic climate for the past few decades, it is often those that are the higher paid or more experienced employees that are cut.

Unfortunately loving your job and doing your very best doesn't count for anything when a company has decided to make changes.  They do not see people - they see positions.  It is hard for us to understand how they can be so cold, but 'that's business'.  It's about the bottom line, making the most profit and not about doing what is right for the employees necessarily.

So if you are in a position to start a business of your own, you might as well do something that you love to do if possible;  or another way to look at it is to do what you have to do and love it.  Sometimes there has to be trade-offs - so you may be required to perform some tasks you are not crazy about.  To stay on top of this, you may have to enumerate the things you do love about working at home, and there is a lot to love. 

If you are starting out and have to work a day job and create 'spare' time to nurture a budding business, it will not be as easy to realize what is so preferable about working from your home unless you really like what you are doing; or at the very least might be doing something in an industry that you find attractive or necessary.

Think about how great doing your work at the time(s) when you feel like it is, and having the freedom to do something else whenever the opportunity arises (and do the work later of course); think about all the money you are saving on transportation to and from a job - add it up - the gas, parking, bridge tolls, etc; then realize how much you will not miss the stress of commuting in traffic and all that this can involve, for example (the freeway that is more like a parking lot during rush hour(s). 

Just these alone are major things to love about having your own business at home! In addition, you can enjoy the peaceful, quiet atmosphere and just the feeling of control you will have by taking charge of your own life; ...and it would even add more impetus to 'work it' if it is something that you are interested in - for example if you can create a business from a hobby or interest that you have. This would go a long way to encourage you to expend your energy in that direction.

There is a saying that is 'some people work to live and others live to work' - You have to really enjoy working to set yourself up with a day job and a part-time home business - of course the idea there is to someday quit the day job and to support yourself entirely from your own business at home!

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6 Payment Offers That Sell Like Crazy

 

The way you structure your payment offers can increase your
sales. I'm not talking about the way people pay like credit
cards, digital payments, checks, and cash options. What I'm
taking about is can your customers try before they buy, pay
later, make payments, do they get a rebate, etc. Below are
six payment offers that will sell like your products or services
like crazy:


1. Sample It

Offer your customers a free sample or short version of your
product or service. Your sample should give them only a few
benefits of the full version. This will entice them to purchase
the full version to get the total benefits.


2. Name Your Price

Offer customers a choice of want they can pay for your product
or service. List your original product and price then add another
product with it for a little higher price. Your orders will increase
buy letting the customers choose their price.


3. Free To Try

Offer your customers a free trial of your product or service.
You could offer the free trial for 5 to 30 days. This is showing
them that you have confidence in your product or service and
it will sell itself.


4. Give A Little Back

Offer your customers a cash back rebate after they buy your
product or service. I feel a good rebate would be a least 10%
of their purchase price or higher. This will increase your sales
and, like most of us, they will forget to turn in the rebate.


5. Pay Later

Offer your customers the choice of being billed later for their
purchase. Bill them in a few weeks or a month. This will stop
you from losing customers who can't afford to purchase your
product or service at that time.


6. Little At A Time

Offer your customers the option of paying you a little at a time
for your product or service. You could divide up the purchase
price into bi-weekly or monthly payments. You won't lose
customers that may not be able to pay the full amount at that
time.

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