10 Costly Search Engine Mistakes to Avoid

 

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Worldprofit

Traffic Max

Top 9 Reasons Why Your Emails May Not be Converting

 

1. Lack of Data Analysis

Email marketing and process automation systems include a wealth of analytical tools and statistics to help you analyze and assess the performance of your commercial and promotional emails. Thus, if you aren’t keeping a track of everything, you’re probably missing out on important information as to why your method is failing.

Make A/B testing and statistical analysis a frequent and regular component of your email marketing strategy, if you haven’t previously. By making such arrangements, you will be able to observe which things work and which don’t work at all. It will help you make more efficient and informed judgments ahead.

2. Boring copy

It’s possible that your business emails aren’t converting because they aren’t particularly attractive to your readers.

Day in and out, most people receive a large number of emails that are related to different aspects of their lives. As a result, to manage their overflowing inboxes, people prioritize what emails they want to interact with and what they want to ignore to avoid overwhelming themselves, which typically implies that perhaps the emails and newsletters that get clicked upon probably have more appealing copy than what you are currently using.

You just have a few seconds to captivate your readers, so ensure your material and text are up to the task. Mix it up by using photographs, movies, and other attention-grabbing elements in addition to text content.

3. Low-quality Content

A very common blunder made by digital marketers is using material that isn’t worth a dime. It is a pretty serious problem if the material you distribute isn’t compelling. Readers will lose interest at some point and opt out of your business mailing list or blog.

You should also never send emails riddled with spelling errors and grammatical faults. It is important to realize that such practice will destroy your chances of making a transaction.

By distributing bad content, you are indicating to your readers and prospective customers that you have a low-quality control system because your business doesn’t even bother to check a badly worded email before sending it out. And if that’s the case, how can people trust the goods or services you’re selling?

Before clicking the submit button, be certain that your content is top tier, high quality, and engaging. Similarly, you should double-check the content on your homepage. Is the reader of your email directed to your official site? If that’s the case, make sure the landing page is attention-grabbing. You don’t want to send prospective consumers fleeing into the hands of your competition.

4. Unclear CTA

Conversions aren’t frequently made by chance. You shouldn’t be shocked at results if you don’t incorporate a clear, forceful, and unambiguous CTA with well-placed contact options.

You must make sure that your prospective customers understand exactly what you require them to do when your emails reach them.

If you desire the recipient to read a recent blog article, join a webinar that you are hosting, or make a purchase, you must make be clear and present the actions you want them to take unambiguously. If you fail to communicate clearly through the CTA, you’re squandering engagement by failing to put it to good use.

5. Emails Lacking Value

Successful business emails all seem to have 1 common factor: they add some value to their receivers’ life.

Not everybody is as enthused about the same topics as you, and they aren’t interested in wasting their time on emails and letters that don’t have a benefit.

And, if you too are missing the whole point of providing value to your subscribers, they will be less likely to view your business emails.

Provide your readers with something valuable in exchange for their time, like a voucher, a free download, or early access to a newly launched product. You’ll see an increase in conversions right away, and also interest which will carry over into future marketing campaigns.

6. Badly Segmented Lists

Bulk emails should be avoided at all costs. Delivering the same information to your whole mailing list is the ultimate recipe for an email marketing disaster since it falls short of contemporary customer needs for customization. Not all information is relevant to all customers.

You must divide your mailing lists into clear segments, and you must do it appropriately when it comes to sending commercial emails. Most firms do this by segmenting their customer contacts into groups based on their position in the funnel, then sending tailored material to every group according to their tastes, preferences, inquiries, and problem areas.

7. Click Baiting

Have you heard of the term “click-baiting”? The term refers to generating material with the sole intention of capturing reader attention and enticing them to engage with your desired links to make money from advertisers.

Clickbait may come in a variety of formats, including email. It is not a good idea to rely on spectacular headlines or a provocative image to generate visitors to your website. People are growing smarter and better at recognizing clickbait-style stuff these days, and they won’t hesitate to remove you from their personal social media pages.

There’s a distinction between writing headlines that convert to something more valuable and exploiting a reader’s intrigue intentionally for gain.

8. Content Stuffing

“Content is king,” is a very popular saying in the marketing and content sector and is true to its meaning. But, it is only true when you are writing a long-read blog article. Not all content is suitable for all kinds of communication media. The wrong content in an email can have disastrous consequences.

Acknowledge that a substantial percentage of your users will read your emails and newsletters on a mobile device. As a result, cramming your mails with a lot of information, photographs, wacky graphics, and a lot of unnecessary design elements will only irritate readers while ruining their concentration, not to mention the increased amount of time it will take for them to download the email.

Keep your content short and sweet, with only one call to action or CTA. Don’t bombard your readers with too much content and sensory experiences in an attempt to accomplish many objectives in a single email.

9. Email Repetitions

Busyness or general laziness in marketing strategies results in some businesses distributing emails that have been sent to their audience many times. If your company does this, it will suffer a poor response.

Most importantly, the recipient will quickly recognize the emails as spam emails. In addition, if the email was ineffective the first time you sent it, it will most likely be ineffective again. Do your homework and deliver freshly crafted emails each time if you’re seeking to build your business.

Conclusion

Email is one of the most low-cost ways to reach out to potential consumers, but poor campaigns convey the idea that a company merely intends to steal resources and leave nothing in exchange. Effective email marketing campaigns prioritize client demands and provide practical solutions to common issues without overpromising. By avoiding the discussed mistakes, digital marketers can address their demographic significantly more successfully; even surpassing traditional radio and TV advertisements.

Worldprofit

E-Marketing Guide : Stop Obsessing over traffic

 

Posted on 7. Nov, 2021

Getting traffic is a long cycle and can take anywhere between 6 - 12 months to start getting significant traffic.

You need to go through a lot of trial and errors before you know what's actually working for you so that you can double down on the winning tactics.

What you should focus on:

1) Work on your offer:

If you have tons of traffic but nobody is buying from you, then you're not making any money and the traffic you generate becomes meaningless.

So instead, you need to work on your offer and find out what's converting really well for you first, and then you can focus on generate more traffic after that

2) Work on your lead generation strategies

There are many ways to generate leads such as Banner Ads, Email Ads, SEO, Social Media Ads...etc. These are all great ways to generate leads but you need to make sure your ads are seen by like-minded people so posting your ads to the right group/forum is very important to reliable leads.

3) Nurture your leads

After you receive a lead, you need to have follow up emails to see if they qualify, and then to pitch them and then close them. Don't ever think that after you get a lead they will just give you money right away. Spend more time with them and help them with what they need first, and the rest will come naturally.

4) Optimizing for Conversions

Always check your sales process like from a product page to checkout page, to upsell page...etc. You need to figure out where the drop off is and work on that. For example, if most people are leaving the product page, then maybe the image is not attractive, or maybe the description/review is not detailed enough, not enough testimonials..etc

Once you have mastered all of the above, and are getting way better conversion rate from your traffics, that's when you should start to increase the traffic to your site.

Worldprofit

5 Skills You Need To Learn For Your Online Home Based Business

 

An online home business allows you to be own boss and manage your business any way you want. But there are a number of skills you to master to help your results and make your business more profitable.

1. List Building.

List building is most likely the most important component to developing a sustainable online home business. This list building process is about obtaining email addresses of potential customers and putting them into a database. Generally, a prospective customer needs to see your message 7 times before they are inclined to make a decision to purchase from you. Email marketing provides a cost effective and proven tactic to communicate with your customers.

2. Respect And Reputation.

Customers like to deal with and buy from people that they respect. If you set out to sell anything to anybody in the quickest possible time, your work from home online business will not be around for long. If you would not send an email to personal friend, then don't send it to your list. In the same way, if you would not buy a product that you are trying to sell, don't expect the people on your list to buy it.

3. Product Choice.

You can sell products created by other people or you can sell products that you have created yourself. In either case, you need to make certain that what your marketing promises that the product will deliver, is really what is provided. It only takes one poor product to damage your reputation. Verify every product or service carefully before you promote it and stay away from products that promise outlandish results in return for little or no effort.

4. Providing Value.

Think of your online home business as 'telling' rather than 'selling'. If you are always trying to sell to your audience, they will start to tune out. But if you provide useful information, video tutorials, reviews, etc to your audience, they will come to see you as an authority in your niche. People who trust your opinions and knowledge will be more prepared to buy from you.

5. Automation and Outsourcing.

Often when starting an online home business your budget is limited and you try to do everything yourself. But at your business develops, you will need to invest in software that can do jobs for you automatically and look at tasks that you can outsource to others so that you can spend more time working tasks that generate profit. Software such as an email autoreponder is an absolute necessity for your email marketing. Another example could be that you're spending hours trying to create graphics, which you could easily outsource for a minimal cost on freelance websites like Elance and oDesk.

The Club Shop

Worldprofit Inc